About Falcon Consulting
Falcon Marketing Consultancy is a Virginia-based, SWaM-certified marketing and digital consultancy. Led by experts in digital experiences and marketing, Falcon Consultancy brings decades of experience delivering growth-focused branding, web design and development, and comprehensive marketing services.
With a dedicated team boasting over 50 years of combined experience in marketing and communications, Falcon Consulting has a proven track record of success in growing businesses through:
Creating brand identities (logos, fonts, colors, messaging) that meet today's market demands
Launching engaging, conversion-focused websites on time and on budget
Driving robust year-over-year growth through programmatic marketing campaigns, including SEO, content creation, advertising, and social media
We’re on a mission to stop random acts of marketing. We help regional governments and businesses by delivering exceptional strategies, branding, digital experiences, and campaigns that drive meaningful change.
SARAH FALCON
Founder & Marketing Strategist
Sarah Falcon is the founder of Falcon Consulting, with 20 years of experience in branding, marketing, and revenue generation. She has worked with independent businesses, startups, and non-profits. As a creative pragmatist, she develops agile, economical, and individualized growth strategies.
Her e-commerce and marketing consulting expertise includes website design and development, marketing strategy creation and implementation, and day-to-day marketing execution. By focusing on brand-specific, impactful user experiences, her marketing drives deeper brand engagement for sustainable growth.
Her work has directly generated millions of dollars in offline and e-commerce sales revenue and created hundreds of thousands of leads. As the founder of Falcon Consulting, she leads a team of trusted experts to provide exceptional, custom service.
SERGIO ORTIZ
Chief Digital Officer
Sergio Ortiz brings a broad diversity of experience and expertise across industries, projects, and scope. In his 25+ year career, Sergio focuses on simplifying projects by focusing on user needs. The results: Sergio has helped to elevate brand experiences, ensuring that every touchpoint a brand has is strategically positioned to deliver on the needs of the client, ensuring that measurable business outcomes are met (or exceeded).
JAKE SCHAAP
SENIOR WEB DEVELOPER
Expert in marrying the two worlds of technical architecture and marketing strategy, with 10+ years of experience in delivering bespoke solutions for enterprise businesses.
JAN VILLANUEVA
Web Developer & Graphic Designer
A skilled graphic designer and web developer, Jan designs and builds websites with a strong focus on user experience, adoption, and engagement. He brings over 10 years of website design and development experience to create impeccable websites and designs.
FEATURED CLIENTS
MEDIA
On a personal note
Sarah grew up on a working dairy farm in rural Virginia. Her first marketing job was in Germany for the startup Spreadshirt, where she led the site launches and marketing programs in the UK, Ireland, and US. After four years in Germany and one year in Sicily, Sarah moved back to the States, and to Brooklyn, NY. Recently, she and her family moved back to Virginia.
One day, her family’s going to visit the obsidian beaches in Sicily.
Recommendations from LinkedIn:
Sarah did an amazing job with a full marketing strategy report for our company. She always was prepared to lead our brainstorming sessions, and had clearly studied our industry and had clear and insightful questions. Her report was thorough and thoughtful, and clarified where we need to spend marketing time and money. We were so impressed by her intelligent, insightful, practical recommendations.
Sarah Yakel, Meridian Financial Partners
Sarah is a rare mix of thoughtfulness and efficiency. I think most people tend to be on one end of the spectrum or the other - heavy on the planning and not enough execution, or immediate execution without enough thought or strategy. But Sarah is a rare mix of the best of both, carefully and quickly evaluating the situation with questions and curiosity, coming up with a thoughtful and organized plan, getting buy in and communicating, and then efficiently execution - either directly from her own creative talents or managing a team of others. She’s also adept at leading the entire marketing function, keeping the entire company informed and aligned across multiple business units and at all levels of the company. She’s a talented marketer and a great overall human being, and I hope to work with her again some day!
John Santangelo, Object Edge
Sarah is a remarkable leader, and left such a positive impact on me in working together. She’s extremely organized in project management and attentive to those she is working with in terms of scheduling, providing feedback, and helping everyone to improve. One thing I really appreciate about Sarah too is that she is an extremely talented and experienced writer. It’s nearly impossible to perform the scope of editing and content creation that she does without being an excellent writer. I learned so much from her that I will carry through my career.
Bridget Millsaps, Object Edge
Sarah Falcon is a rare marketing gem! She really understands lead management best practices that build account-based marketing success, especially in the context of professional services. She knows how to organize lead management so it improves alignment between marketing and sales which makes it easy for organizations to identify and prioritize leads by their value for sales outreach. Sarah is also adept at brand digital marketing. Her campaigns get served and gobbled up across a host of channels like pumpkin pie on Thanksgiving and Sarah's humble about the success of every campaign she puts out there. I feel so fortunate to have had the opportunity to work alongside Sarah and learn from her unique marketing wisdom.
Kelly Rader, Object Edge
Sarah is a tremendous marketing leader and business partner. Collaborating with her on innovative technology and capabilities in the digital ecosystem is always a pleasure. Sarah has a gift for taking complex marketing objectives and boiling them down to direct actions and presenting them in a way that energizes and excites the team. Her ability to coordinate, grow and maximize the potential of our alliances over the last year is to be commended. The ability to adapt to the latest marketing tools and drive initiatives is impressive. Sarah is well-respected by her peers and superiors because she values results but, even more so, relationships.
Rick Diviesti, Object Edge
Sarah is one of the most talented Marketers that I have ever met. Sarah has a desirable mix of both creative intelligence and detailed execution. She generates ideas and executes flawlessly. Sarah single-handedly took a book project from idea to publishing in 6 months. She executed week in and week out on a content calendar that brought in hundreds of thousands in leads. She managed a team of 4 - 5 creatives to make sure everything met an exceptionally high standard. Sarah is an incredible asset to any team - and I am proud to have had her on mine.
Justin King, B2X Partners
Sarah and I collaborated on a writing project when we worked together at B2X Partners and I can honestly describe that experience as one of the most educational creative experiences I’ve had the pleasure to have. We would schedule a call to brainstorm the topics and talking points for a section and she was remarkably thorough while finding a great balance between support and critique while working together. I felt respected while I was being edited, and her suggestions were thorough, logical, and she always made a point to explain why she thought a change was necessary. The end result is a piece of work that I’m still proud of and reference with clients and customers today. I very much look forward to the next time we might get to collaborate!
Jason Hein, B2X Partners
I have worked with Sarah for the past 2 years. She planned and executed our digital, multifaceted, corporate branding and marketing initiatives to achieve results beyond targeted indicators. Sarah delivered new product offerings (white papers, market specific conferences and a thought-leadership book) with excellence. Her leadership is courteous, strong, and effective; Sarah worked with multiple groups including international resources both virtually and onsite. She is an amazing teammate!
Stephan Newenhisen, B2X Partners
Sarah is an exceptional leader, both delightful and professional in every moment. I was fortunate to work with Sarah for nearly five years as she developed a thriving business, Naturopathica.com, and a talented marketing team of highly-skilled, dedicated individuals. Sarah was monumental in building our New York City office from two to over twenty employees, mentoring young talent and leading unprecedented year over year business growth. Her intuition for marketing and collaborative spirit make her a valuable asset to any business.
Rebecca Siguenza, Naturopathica
Sarah was wonderful to work with. She is diligent, collaborative with team members and thoughtful in her approach. While heading up the marketing and communications team, Sarah was responsible for developing successful digital campaigns as well as developing the brand's content. She is a critical thinker and has a great aesthetic sensibility. I can always rely on her to provide valuable feedback.
Eon Kim, Naturopathica
I’ve had the pleasure of working with Sarah for over 2 years while she was at Naturopathica. We collaborated on several very successful projects together. I was very impressed not only by her knowledge of the industry but her creative ideas and ability to think outside of the box. She is very effective and focused at developing overall strategy within the company. Sarah is not only organized and very goal oriented but also a true professional. It was really a pleasure working with her!
Leslie Kubicki, Listrak
Working with Sarah is a pleasure. Her gentle intelligence opens up clear channels of communications and allows for effective communication and collaboration. Her calmness comes from being highly organized and quick to understand what is needed. Sarah learns quickly and demonstrates her understanding through creating sustainable strategies. Sarah is a great person to have on your team or in your corner.
Alasdair Munn, Digital Strategy, Branded Content and Consumer Insights
Sarah has written many excellent analyses for us over the years -- often taking hundreds of pages of complex news stories and analyzing their messages and themes into thorough, but concise summaries that our clients depend upon, and doing so on short notice, and on deadline. She's also always reliable and easy to work with.
Katy Lenard, Burness Communications
As an intern for NCAC, Sarah took me under her wing and showed me the vast ropes of communications. She taught me how to use social media as an effective tool for connecting and generating widespread understanding of the most pressing free-speech issues, and I was able to eventually step into her role, thanks to her guidance. Sarah was a huge influence on my career in communications, and I'm so happy to also call her a friend.
Teresa Koberstein, National Coalition Against Censorship
Sarah is an incredibly quick study, and was a joy to work with during our brief overlap at NCAC. She has keen strategic vision and a strong sense for the big picture -- organizational dynamics, goals, and change -- but doesn't ever overlook the details.
Justin Goldberg, National Coalition Against Censorship
Sarah was with Spreadshirt from the very early days and played a huge role in the company's growth and particularly its expansion in the UK market. She is a creative, well-organised clear thinker and a great team player. She takes responsibility for projects and sees things through to completion. Would highly recommend her.
Larry Ryan, Spreadshirt