Case Studies

Selected engagements across financial services, beauty, wellness, apparel, and food brands.

• A wealth management firm moved off an underperforming out-of-the-box platform and onto a site it owns — Website migration. Falcon Consulting moved a 30-year-old firm's website off an out-of-the-box platform that was underperforming, onto a site the firm owns and that is built to be found.
• A financial services firm's website leads rose 52% after its marketing person left — Marketing management. Falcon Consulting built the strategy, plan and reporting to run marketing after the firm's marketing person left.
• After 30 years in business, a new website delivered a wealth firm's first leads — Marketing Leadership. Falcon Consulting built a marketing function from scratch, including a new website, SEO and reporting.
• A faster, more findable site for a growing financial services firm — Website rebuild. Falcon Consulting moved the site off a platform that needed a developer for every update, in eight weeks, with every page address intact.
• Strategy for a growing financial services firm — Marketing Strategy. A growing financial services company needed to organize marketing activities into a comprehensive marketing strategy.
• Turning low ROI into measurable returns — Real ROI for B2B Marketing. An agency found they were getting low ROI for all of their marketing efforts.
• A Black Friday season that actually sold — Operationalizing Marketing. The holidays were coming up, and a busy artisanal food brand didn't know how to drive the sales.
• Reigniting a heritage prestige brand — Turning Around Sales. A prestige brand with heritage products had all the right components, but sales were slowing.
• Launching a new science-forward skincare brand — E-Commerce Site Launch. A new skincare line was launching and needed an e-commerce site to match its unique products.
• Lifting traffic, conversion, and revenue on a tight budget — Driving D2C Sales. An apparel company had a tight budget but needed to show revenue growth — fast.
• Launching a natural, high-performance skincare line — D2C Launch & Operations. A wellness expert launched a line of natural skincare and needed a website and acquisition program.