Fractional CMO/CRO

Looking for in-house leadership to take your business to the next level? Sarah Falcon brings 15 years of marketing and revenue management experience, especially in B2B services and B2C product companies.

For businesses looking to think strategically about marketing and revenue generation, expand their leadership group, and guide expert guidance, without hiring a full-time in-house role, Fractional CMO/CRO can support these needs.

ENGAGEMENT TIERS

STARTER

For businesses with no/junior marketing roles in place.

First strategic marketing person
Defines marketing strategy, goals, and throughput to revenue.
Builds dashboards and reporting for transparency
Creates a marketing strategy, processes and automations, defines AI tools, and builds your marketing and revenue operations systems.

IN THE MIX

For businesses with junior/agency-dependent marketing teams.

Everything in STARTING, plus:

Senior marketing leader to manage and guide existing teams and agencies
Orchestrate and optimize the full revenue cycle.
Sales enablement and content development
Rationalize budgets and plan for future growth.

ROCKETSHIPS

For businesses with marketing teams, looking for executive revenue leadership

Everything in IN THE MIX, plus:

Cross-departmental leadership to build sustaining pipeline
Competitive research
New product/service go-to-market strategies
Thought leadership