Falcon Consulting

The Problem:
An agency was running multiple brands, websites, and social media pages that created a lot of work and made the lead flow overly complex, reducing ROI.

The Solution:
A 12-month engagement that streamlined marketing campaigns from multiple brands into a single brand, with all digital assets (website, email, social media, blogging, podcasting, video) re-focused on driving leads to the main brand and website. A content calendar, a detailed processes for every activity, brand-focused templates for creative production, plus simpler and more effective marketing tools helped increase efficiency and productivity.

The Results:
A reduction in the day-to-day marketing labor needed, freeing up the marketing team to focus on analyzing, optimizing, and working on higher-level tasks. By streamlining the brands and marketing activities, the agency saw an increase in traffic to the core website, with less marketing effort needed. Bottom line: better results at a lower cost.