The Problem:
The holidays were coming up, and a busy artisanal food brand didn’t know how to get out of the red during Black Friday.
The Solution:
A three-month engagement looked at website performance, marketing systems and tools. From this analysis came a comprehensive content marketing plan for the holiday, including email, social media, direct marketing, website updates, and in-store materials. A custom analytics worksheet looking at digital performance and customer behavior was created to track growth.
The Results:
A unified, impactful, holiday campaign for in-store and e-commerce that drove sales, plus tools for tracking and assessing ongoing performance.
When my business needed marketing help, Sarah was a godsend. She analyzed all our existing assets and procedures and quickly came up with action plans and deliverables to fit our timeline and budget. She's thorough, reliable, and so easy to work with. She executed everything immaculately and on schedule. I can't recommend Sarah highly enough.
- Liz Gutman. Founder, Liddabit Sweets