The Problem:
A multichannel luxury brand with a legacy product was seeing engagement slow down with lower website traffic and conversions. Leadership wasn’t clear on the issues or the solution.

The Solution:
A six-month engagement included an in-depth analysis of sales and digital performance, resulting in a revenue-focused, integrated marketing strategy and action plan. This included developing retailer outreach, influencer relationship-building, and a content calendar (for website, email and social media). This also included all web and marketing materials (including web design, copywriting, and design for print and digital).

The Results:
Increased marketing activities, with a strategic, focused approach set the brand in position to increase organic traffic, improved email marketing drove conversions, and retailers had better tools in hand to promote the products. Consistent branding across all touchpoints helped reinforce the brand value.

 
 
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Sarah was an effective marketing leader for Kahina. She is disciplined, highly analytical and works effectively in a small organization. She brought organization and an empirical approach to marketing for the brand.

- Katharine L'Heureux. CEO, Kahina Giving Beauty