IN-PERSON MARKETING TRAINING IN VIRGINIA
MARKETING MASTER CLASS
Looking to ramp up your marketing this year? Our intensive marketing master class is an 6-week program designed to jumpstart your marketing. Learn how marketing best practices can benefit your business and highly practical tools to implementing it asap.
6 Week Master Class in Warrenton, VA
Thursdays: September 5 - Thursday, October 10th
Pick one session: mornings (7:30-9:30) or afternoons (2:30-4:30)
Small groups, great discussions, and weekly take-home materials.
What you’ll get from this Master Class
In-person marketing learning session with marketing expert Sarah Falcon
Weekly take-home materials to move your business forward
Lifetime access to an exclusive Facebook group for ongoing conversation, networking, and feedback
1-hour free 1:1 consultation with Falcon Consulting
Special Pricing
Early Bird Discount: Save 20% when you register before 8.28.2024.
$480/person
Fauquier Chamber of Commerce member discount: $360/person
Price for the 6-Week Master Class:
$600/person
Fauquier Chamber of Commerce member discount: $450/person
Meet the Master Class leader
The Marketing Master Class is led by Sarah Falcon. After growing up in Fauquier County and leaving for college, Sarah has recently moved back and established Falcon Marketing Consulting, LLC. She works with local and national businesses to provide practical, impactful, and strategic marketing.
This Master Class is based on Sarah’s 20 years of practical marketing experience growing small and mid-sized businesses. While there’s a lot to learn from books, webinars, and Facebook, she knows the benefit of working together, in person, with each other.
Her mission is to make marketing understandable, simple, and always geared towards business growth. Sarah brings a thoughtful, empathetic, and a highly practical approach to helping businesses get the most out of their marketing.
Connect with Sarah:
What’s covered in this Marketing Master Class
MODULE 1: wHAT IS MARKETING AND DO I REALLY NEED IT?
We start with discussing what marketing means today, and how it can benefit your business. We cover marketing objectives, key performance indicators, and ideal customer profiles.
MODULE 2: marketing & measurement
How can you make sure your marketing is working and contributing to the growth of your business? We cover key metrics and measurements.
MODULE 3: CREATING YOUR 1-PAGE MARKETING PLAN
How do you prioritize and plan? This hands-on exercise builds a guiding 1-page marketing plan to grow your business.
MODULE 4: IS MY WEBSITE GOOD?
How do you know how good your website is? We cover key topics: accessibility, SEO, and user experience - how people go through your website.
MODULE 5: Making a plan and a process
Learn how to get ahead of schedule with a marketing plan and a defined process. Use free and easy new technologies to make marketing faster and easier for everyone involved!
MODULE 6: practical Next steps
Take the learnings and work you’ve done to apply your new marketing approach to your business.