Lifting traffic, conversion, and revenue on a tight budget
Driving D2C Sales
An apparel company had a tight budget but needed to show revenue growth — fast.
The problem
An apparel company had been growing organically, but after receiving funding was looking to show significant growth.
The approach
A nine-month marketing leadership role, including streamlining operations, focusing on top-of-funnel growth, PR and influencer outreach and engagement, SEO, and increasing conversions. All while building a community of engaged customers, community, and team members with a very limited budget for people, technology, and advertising.
The results
Steady growth in year over year traffic, with strong gains across organic, conversion, and revenue.
- +150% organic traffic growth
- +52% lift in overall traffic
- +67% increase in conversion rate
- +36% revenue increase