Meridian Financial Partners: A faster, more findable site for a growing financial services company

Website Development & Design

Falcon Consulting moved a growing financial services firm's website off a platform that needed a developer for every update, and launched the new site in eight weeks.

The problem

A slow site, and every change waiting in a queue

Meridian's website ran on a platform that needed a developer for every update. The site was slow, and every change, from a broken form to a slow page, waited on an outside developer's schedule.

The approach

A faster front end on the same foundation

Speed. A new front end took over everything visitors see. The editing system stayed, so the team's publishing routine did not change.
Design continuity. The design, homepage messaging, navigation and service descriptions carried over unchanged, with every page address intact.
Optimization for conversion. A simpler contact form with an email opt-in, a footer signup, and notifications that get every lead to the team.
Search. Metadata, structured data, a refreshed sitemap and local signals for traditional and AI search, plus an accessibility pass to WCAG 2.1 AA.
An Insights hub. Blog, resources and video in one place, with on-site search and a path to get in touch on every page.
Launch. Live in eight weeks.