B2X Partners: Turning low ROI into measurable returns
Real ROI for B2B Marketing
An agency found they were getting low ROI for all of their marketing efforts. We rebuilt the engine.
The problem
An agency was running multiple brands, websites, and social media pages that created a lot of work and made the lead flow overly complex, reducing ROI.
The approach
A 12-month engagement that streamlined marketing campaigns from multiple brands into a single brand, with all digital assets (website, email, social media, blogging, podcasting, video) re-focused on driving leads to the main brand and website. A content calendar, detailed processes for every activity, brand-focused templates for creative production, plus simpler and more effective marketing tools helped increase efficiency and productivity.
The results
A reduction in the day-to-day marketing labor needed, freeing up the marketing team to focus on analyzing, optimizing, and working on higher-level tasks. By streamlining the brands and marketing activities, the agency saw an increase in traffic to the core website, with less marketing effort needed. Bottom line: better results at a lower cost.
- +100K leads
- 1 streamlined content engine
Sarah is one of the most talented Marketers that I have ever met. Sarah has a desirable mix of both creative intelligence and detailed execution. She generates ideas and executes flawlessly. She executed week in and week out on a content calendar that brought in hundreds of thousands in leads.
Justin King, President, B2X Partners