Fractional CMO & CRO
A senior marketing and revenue leader, embedded in your business, building and owning the strategy that drives revenue.
What a fractional CMO/CRO does
- Builds and owns the marketing strategy aligned to revenue goals
- Leads marketing, demand generation, and brand teams
- Operationalizes campaigns across channels and partners
- Establishes marketing KPIs, dashboards, and accountability
- Partners with sales leadership on pipeline and conversion
Engagement tiers
Starter — first strategic marketing person. In the Mix — senior leader managing existing teams and agencies. Rocketships — executive revenue leadership for established marketing teams.
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Frequently asked questions
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works part-time inside your business. They own the marketing strategy, lead the team and agencies, set up measurement, and are accountable for results, without the cost of a full-time executive hire.
When should a firm hire a fractional CMO instead of a full-time CMO?
A fractional CMO fits when you need senior strategy and leadership but not a full-time executive: when you are building marketing for the first time, when an existing team lacks direction, or when you want proof of results before a permanent hire.
What is the difference between a fractional CMO and a marketing agency?
An agency executes tactics for you. A fractional CMO sits on your side of the table, sets the strategy, chooses and manages agencies and freelancers, and owns the results. You keep the system and the team at the end.
Do you work as a fractional CMO for financial advisors and wealth management firms?
Yes. Falcon Consulting has served as fractional CMO for RIAs and financial services firms, building marketing functions from scratch and lifting website traffic, leads, and search visibility.
How long is a typical fractional CMO engagement?
Most engagements run 3 to 12 months. We diagnose, build the plan, set up measurement and operations, then run campaigns that compound over time. Operational wins usually appear within the first 30 to 60 days.